For many years, especially in the 2000s, the trend was for clean interfaces. Interfaces using “good design” concepts were believed to be constructed using very small fonts, many shadows and some 3D effects. In other cases, some established concepts minimized the importance of copywriting in the interfaces. I have also heard that it was not necessary to pay too much attention to the text, after all, nobody read them anyway. People who worked for many years in this area probably will remember that.